When Instagram followers are happy, everyone is happy. It is essential to keep these people satisfied with the content that you are posting. You can post content all day but without the followers, it doesn’t make a difference what you post. So, it is already pretty evident why it is so important to keep your fans and followers happy.
The Risk of an Unhappy Follower
Once a fan becomes unhappy, a ton of trouble could follow. One unhappy customer could do a world of damage to your reputation, so it is even more important to go the extra mile to ensure this doesn’t happen. When a customer doesn’t like what you post, they’ll either DM you to ask for different content or worse, unfollow you all together and tell other people not to waste their time. Word of mouth is significant and one unhappy person can spread the word to so many people. It is far too easy to avoid such instances and keep everyone happy.
Get them in on the Conversation
Your audience has something to say and when they comment and get in on the conversation, everyone wins. You want to get a great conversation started on your page. You want others to view you as an industry expert, someone who is fun and personable. The best way to do this is to get them in on the conversation by responding to comments and otherwise making them feel warmly welcomed and like they’re a part of a group of family and/or close friends.
Post on a Regular Basis
Regular posts make people follow you. They want to see what you are going to post. Out of sight, out of mind, so without regular posts, your audience may go elsewhere for entertainment. That’s the last thing that you want them to do. The actual frequency of your posting should be based upon your needs. Some people post multiple times per day, others a couple times per week. If you have useful content to offer, by all means post it to increase Instagram followers.
Utilize Instagram Story
Instagram rolled out the Story feature in 2016 and it’s been a big hit since this time. If you’ve yet to use the feature, what are you waiting for? It’s been popular with so many people because it is easy and fun to use and lets you give your fans a sneak peek at something of interest or an offer.
Final Thoughts
Whether you’ve bought your followers or they’re people who’ve followed on their own free will, make sure you keep them happily satisfied with the content being posted on your IG page. Happy customers will continue to follow your page waiting for more great content, tell other people about your page and service, and otherwise be the loyal fan that you need to thrive. The results of a happy audience are far too great to ignore and benefited immensely today and well into the future.
